Privacy Policy
Florence Street LLC, which operates under the name Top Dog Advertising ("Company," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and retain personal information when you visit https://www.topdogadvertising.com, use our website, contact us, or interact with us about our services.
Information We Collect
Information You Provide
We collect information you choose to provide when you submit a form, request information, book a consultation, communicate with us, or become a client. Depending on your interaction with us, this may include:
- Your name, email address, and telephone number.
- Your business name, website, and business contact information.
- Information about your services, business goals, and marketing needs.
- Messages, consultation details, and other information you choose to share.
- Information needed to establish and administer our client relationship and the accounts we manage on your behalf.
Information Collected Automatically
When you visit our website, analytics and advertising technologies may collect information about your visit. Depending on the tools and their settings, this may include your IP address, browser and device information, cookie or advertising identifiers, referring website, pages viewed, and actions taken on our website.
How We Use Information
We may use personal information to:
- Operate, maintain, and improve our website and services.
- Respond to inquiries and schedule consultations.
- Provide services, manage client relationships, and fulfill our agreements.
- Create, configure, and administer third-party accounts on behalf of clients.
- Send service-related communications and, where permitted, marketing communications.
- Understand website activity and improve the visitor experience.
- Measure advertising conversions and campaign performance and support remarketing.
- Protect our business, investigate misuse, resolve disputes, and comply with legal obligations.
- Evaluate or carry out a merger, acquisition, reorganization, or other business transfer.
Client Account Setup and Management
As part of providing our services, we may create, configure, or manage accounts on third-party platforms on behalf of our clients. We use information clients provide to us to set up and administer these accounts and deliver our services. These third-party platforms also process information according to their own privacy policies and terms.
Creating or managing accounts for clients is separate from offering social media registration or login on our website. Our website does not offer registration or login through Google, Facebook, or Twitter.
Tracking Technologies and Cookies
We use cookies, pixels, tags, and similar technologies to understand website activity, measure advertising performance, and improve our marketing. The tools identified for our website include:
- Meta Pixel: Helps measure actions visitors take after interacting with our advertisements, evaluate campaign performance, and support advertising audiences and remarketing.
- Google Ads tag: Helps measure advertising conversions and campaign performance and, depending on our settings, support remarketing.
- Google Analytics: Helps us understand how visitors find and use our website, including page views, interactions, traffic sources, and device and browser information.
- Google Tag Manager: Helps us deploy and manage analytics and advertising tags.
The tools and tags present may vary by page. Depending on their configuration, they may transmit information about your device, browser, website activity, and identifiers to Google or Meta. Those companies process information according to their own policies and applicable agreements.
For more information:
- How Google uses information from sites and apps that use its services: https://policies.google.com/technologies/partner-sites
- Google's Privacy Policy: https://policies.google.com/privacy
- Meta's Privacy Policy: https://www.facebook.com/privacy/policy/
Advertising and Remarketing
Advertising technologies may allow us and our advertising partners to recognize a browser or device, measure whether advertisements lead to actions on our website, and show advertisements for our services on other websites and platforms.
Depending on the settings and applicable law, advertising partners may combine information collected through our website with information from other sources. Disclosures for advertising may qualify as a sale, sharing, or targeted advertising under certain privacy laws, even when no money is exchanged.
Your Tracking and Advertising Choices
You can manage or delete cookies through your browser settings. Blocking cookies may affect website functionality and does not necessarily stop all tracking technologies.
You can also manage certain advertising preferences or analytics collection through:
- Google My Ad Center: https://myadcenter.google.com/
- Meta Ad Preferences: https://www.facebook.com/adpreferences/
- Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
These controls have different scopes and limitations. They may apply only to a particular browser, device, account, or service and may not stop all information collection or advertising.
How We Disclose Information
We may disclose personal information in the following circumstances:
- Service providers: To vendors that help us host and operate our website, communicate with you, administer client relationships, and deliver our services.
- Analytics and advertising partners: To Google, Meta, and related technology providers as described in the tracking section above.
- Client account platforms: To third-party platforms where we create, configure, or manage accounts as part of providing requested client services.
- Business transfers: In connection with a proposed or completed merger, acquisition, financing, reorganization, or sale of business assets.
- Legal and protective purposes: When required by law or when reasonably necessary to respond to lawful requests, protect rights or safety, investigate fraud or misuse, enforce agreements, or defend legal claims.
- At your direction or with your consent: When you request or authorize a disclosure.
Information We Process for Clients
When clients provide information about their own leads or customers, or authorize us to access that information to deliver services, we process it on their behalf as governed by our agreements and applicable law.
This policy does not replace a client's privacy policy for its own website, leads, or customers. If your information was submitted to one of our clients, please contact that business about its privacy practices and your requests. We will assist our clients with requests as required by our agreements and applicable law.
Retention of Information
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining business records, complying with legal obligations, resolving disputes, and enforcing agreements.
Retention periods depend on the type of information, the nature of our relationship with you, the purpose for which it was collected, and applicable legal requirements.
Security of Information
We use reasonable safeguards designed to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Processing Locations
Our business is based in New Jersey, United States. Information may be processed in the United States and other locations where our service providers operate. Privacy laws in those locations may differ from those where you live. Where applicable law requires safeguards for international transfers, those requirements apply.
Your Privacy Rights and Choices
Depending on where you live, the nature of your interaction with us, and whether applicable privacy laws cover our business and the information involved, you may have rights to:
- Request access to personal information and information about how it is used and disclosed.
- Request correction of inaccurate personal information.
- Request deletion of personal information, subject to permitted exceptions.
- Obtain a portable copy of personal information.
- Opt out of the sale or sharing of personal information or its use for targeted advertising.
- Withdraw consent where processing relies on consent.
- Appeal a decision about a privacy request where applicable law provides that right.
To submit a request, email kevin@topdogadvertising.com with the subject line "Privacy Request" and describe your request.
We may need to verify your identity and, where relevant, an authorized agent's authority. We will use information supplied for verification to process the request and protect against unauthorized disclosure. We will respond within the period required by applicable law and explain any applicable refusal, exception, or extension.
Where you have a right to appeal, reply to our decision at the same email address with the subject line "Privacy Appeal."
We will not unlawfully discriminate against you for exercising applicable privacy rights.
California Residents
If the California Consumer Privacy Act, as amended, applies to our business and your information, your rights may include access, correction, deletion, portability, opting out of sale or sharing, and limiting certain uses of sensitive personal information where applicable.
The categories described in this policy include identifiers and contact information, business and client relationship information, communications, and internet or network activity. The sources, purposes, and categories of recipients are described above. Advertising disclosures may qualify as sharing or sale under California law depending on the circumstances.
California residents may also contact us about disclosures covered by California's "Shine the Light" law, where applicable.
Browser Privacy Signals
Traditional "Do Not Track" signals and legally recognized opt-out preference signals, such as Global Privacy Control, are different. Our website does not currently respond to traditional Do Not Track signals. Where applicable law requires us to honor recognized opt-out preference signals, those legal obligations apply.
Marketing Communications
You can unsubscribe from marketing emails using the unsubscribe link provided in those messages or by contacting us. Opting out of marketing does not prevent us from sending necessary communications about your inquiries, accounts, agreements, or services.
Children's Privacy
Our website and services are intended for business owners and professionals and are not directed to children under 13. We do not knowingly collect personal information from children under 13 through our website.
If you believe a child under 13 has provided personal information to us, please contact us so we can investigate and take appropriate action, including deleting the information where required.
Links to Other Websites
Our website may link to third-party websites or services. Their privacy practices are governed by their own policies. Please review those policies before providing information. We do not control the privacy practices of independent third parties.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the "Last updated" date. Where required by applicable law, we will provide additional notice or obtain consent for material changes.
Contact Us
For questions about this Privacy Policy or to submit a privacy request, contact:
Florence Street LLC
Top Dog Advertising
New Jersey, United States
Email: kevin@topdogadvertising.com
Website: https://www.topdogadvertising.com/